BC Alpine releases its 2023–2028 Strategic Plan - BC Alpine Ski Association

Expanding on its strength as a unified province with a shared culture of both excellence and participation, BC Alpine officially announces the launch of a five-year strategic plan, starting immediately.

With 32 active ski clubs in nearly all ski resorts across the province and more than 6,700 members and thousands of volunteers – as well as a successful provincial team program which consistently qualifies skiers for the national ski team – the sport is as popular as ever in the province.

“We’re in a very good position to expand on our strengths and make ski racing the number one winter sport in the province,” said Anders Hestdalen, BC Alpine CEO.

The strategic plan is focussed on four key areas:

1. Increase Awareness:

By raising awareness of ski racing and the benefits it brings to communities, ski resorts and fans across the province, it will attract new members to get involved with the sport.

2. Improve Education

By delivering the highest level of educational training to parents, athletes, officials, club executives and coaches, the provincial association and its member clubs will increase the ability to provide an exceptional sport experience.

3. Athletic Excellence

The goal is to deliver the best provincial athletic development program with a focus on performance, health and mental wellness that encourages well-rounded athletes to reach their maximum potential.

4. Financial Viability

With increased revenue from sponsorships and fundraising, BC Alpine can further support athlete and coach development at all levels and with all clubs to reduce the costs associated with the sport.

At the link below is the condensed one-page plan. For the full Strategic Plan, email andersh@bcalpine.com for a copy.

Building on Success

Below are the marquee statistics outlining the position of BC Alpine from 2012 to 2022. These are the foundations that BC Alpine is building upon in the new structure and plan.

Productive Brainstorm & Action Team  

The Strategic Plan committee, which represents a diverse and skilled group of professionals and ski racing experts from around the province, met regularly for eight months to candidly and openly speak about the strengths and challenges facing the sport today. The outcome of the meetings was a succinct plan and direction which was delivered to the the general members and 100+ participants at the BC Alpine AGM & Summit in Sun Peaks in October 2023.

After being away from the inner workings of ski racing for quite some time, it was exciting and inspiring to dive into the productive process of helping BC Alpine define their strategic plan. This document is a true reflection of collaboration, experience and innovative thinking – the result is an exciting and progressive plan to guide and direct the operation of BC Alpine and it clubs.

– Emily Brydon, Fernie [three-time Olympian and 9-time World Cup medalist]


Our partners & sponsors provide the opportunity to support the BC Alpine ski community with a structured, open and safe sport environment that empowers each member to become the best version of themselves, one turn at a time. We thank all of our sponsors and partners for providing these opportunities.