Alpine Women in Sport is proud to present the third in our Safety in Sport Webinar Series, featuring Phil McNichol!

  • Monday, March 27th, 2023
  • 5:30 PM Pacific Daylight Time (8:30 PM Eastern Daylight Time)

The architect of Alpine Canada’s current National Ski Team, which made Canadian history at the 2023 Alpine Ski World Championships, Phil is a Hall of Fame alpine coach and sports leader with close to 40 years of experience within every level of the athletic pathway. His knowledge and experience span leadership and coaching small-town ski clubs to large winter sport academies/clubs on route to achieving record-setting performance success while leading and coaching the US and Canadian Ski Teams.

This series is open to all Alpine Coaches, male and female, from any club across Canada and the United States.
PLEASE review the “Quality Coaching Framework” material suggested below, in preparation for this important conversation.

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Phil’s presentation will focus on athlete-centered outcomes and contextual fit, which are topics and core concepts he believes are not acknowledged enough in coaching.

“Contextual fit is the critical factor in bridging the gap between performance and participation-based programming. In the end, sport is sport, and I believe it is a critical method and a healthy platform to build great people.”

Phil McNichol

The focal point of this presentation will be based on material in Chapters 3 and 4 of the QCF (Quality Coaching Framework). The “Quality Coaching Framework,” is a publication authored by Dr. Wade Gilbert, internationally renowned coaching scientist and award-winning professor in the Department of Kinesiology at California State University. BC participants may remember Dr. Gilbert, as he spoke at a BC Alpine member summit in 2017 . Although Gilbert published the QFC for the US Olympic Committee, it is a valuable coaching reference that Phil believes “every coach should use as their bible.”

COC and Sport Canada use the 4Cs of coaching (Competence, Confidence, Connection and Character/Caring) and as you will see, Caring and Compassion are interchangeable with character, respect for the sport and others, integrity, self-discipline, and ethical and moral decision-making, as used in the Quality Coaching Framework. You can review all chapters of the QCF at: