ATTENTION FIS RACERS: BC Alpine is hiring Social Media Interns

ATTENTION FIS RACERS: BC Alpine is hiring Social Media Interns

Are you a committed and dedicated BC ski racer with ambitions (or curiosity) about a future career in media, marketing or journalism? If so, BC Alpine would like to hear from you. We are currently seeking to hire two social media interns, who will benefit from a paid position as well as mentoring from digital media professionals.

The successful candidates would be part of a small communications team, with direct guidance and supervision to assist in delivering the social media goals as part of the BC Alpine Communications and Marketing Plan (2021). The Social Media Interns are highly motivated, creative individuals with an interest in ski racing and a passion for connecting with current, past and future supporters of ski racing.

“BC Alpine sees tremendous value in working with our current club or regional athletes (U16 and FIS racers preferred) in order to tell the stories of life on the road to help our readers, fans, alumni, athletes, volunteers, sponsors and families better understand ski racing in BC. Our intention is to inspire our fans and members.”

Anders Hestdalen, BC Alpine CEO

Social Media Interns – Role Description

The BCA Interns (two positions available) will work within a small team to administer, manage and grow the BC Alpine social media channels, including content creation, publishing and marketing.


  • Take direction from BCA staff and/or digital marketing agency to deliver the goals outlined in the 2021 Social Media Strategic Plan.
  • Create and publish relevant, original content including copywriting and images. The expectation is a minimum of 2-3 posts per week.
  • Contribute ideas to assist in developing more vibrant social media channels.
  • Community management of all channels including responding to followers comments, direct messages, liking and replying to posts.
  • Leverage the appropriate tools to manage and publish content.
  • Maintain a unified brand voice across channels.
  • Attend and contribute at comms team meetings.

 Qualifications and/or experience:

  • Demonstrates proficiency and understanding of social media platforms, their respective participants (Facebook, Instagram, YouTube, etc) and how each platform can be deployed in different scenarios.
  • Practices superior time management.
  • Is a team player with the confidence to take the lead and guide others. 
  • Capable of content production (video/photo).
  • Passion for, and knowledge about, ski racing required.

Who we are:

The BC Alpine Ski Association is a division of Alpine Canada Alpin (ACA) which serves as the governing body of alpine ski racing. Our VISION is to Inspire skiers for life and develop world-class athletes. Our MISSION is To lead and govern the sport of Alpine Ski Racing in BC, to provide leadership and structure for our clubs to deliver high quality, sustainable and affordable programming and to communicate the competitive, recreational and lifestyle benefits of ski racing to the community.

Position details:

  • October 15, 2021 – April 15, 2022 (6 months)
  • Employment type: Contractor
  • Current BC Alpine registered ski racer (U16 or FIS level preferred)
  • Time commitment: 6-8 hours per week
  • $500 per month, per Intern

Application process:

Interested applicants should submit a short application by Oct. 10, 2021 to, please submit the following details, as well as any other relevant details.

  1. Which club, team or program are you currently registered with?
  2. What grade and school do you attend?
  3. Who is your favourite ski racer, and why?
  4. Name 3-5 aspects of your favourite alpine ski social media channels, and why?

All applicants will be contacted directly and the finalists will be notified for a video interview.

Dustin Koepke joins provincial team coaching staff

Dustin Koepke joins provincial team coaching staff

BC Alpine is pleased to announce that Dustin Koepke has accepted the BC Ski Team Assistant Coach position and is expected to hit the ground running at the end of July when he joins the team for a dryland block in Whistler. 

Koepke lives in Lake Country, BC and has been coaching BC athletes since 2007. He started at his home club of Big White as a seasonal coach for 13 to 17 year-old racers. In 2014 Koepke began a 3-year stint with the Grouse Mountain Tyee Ski Club managing the U16 program. In 2017 he moved to the Okanagan Ski Team as Associate Head Coach of a large group of U19 athletes. This led him to his most recent role as Head Coach of the Vancouver Ski Team for the past two seasons.

Dustin comes to BC Alpine with considerable experience running ski teams in BC. He has a good understanding of the BC system and familiarity with most of our current FIS athletes. He believes strongly in ongoing professional development and is currently working on his Advanced Coaching Diploma. 

“Adding Dustin to the team couldn’t excite me more,” said BC Alpine VP Johnny Crichton. “I believe in hiring from within and he’s a BC boy who’s put in the work!  Dust also has a huge passion for learning and comes into this with a growth mindset attitude. It’s going to be fun!” 

“I am very excited to step into this role with the BC Ski Team, an organization I have respected for my entire coaching career,” said Koepke. “Working alongside Morgan (Pridy) and Montana (Molyneux) with a great group of athletes is an opportunity I’m thrilled to take on. I aim to add to the culture of excellence this program provides.”

Dustin Koepke

“We are very excited to have Dustin join the BC Ski Team staff,” said Morgan Pridy, BCST Head Coach. “His work with different clubs and age groups in BC over the past several years has given him excellent experience and perspective within our province’s development system. I think he will be a great addition to the team.” 

BC Alpine announces Morgan Pridy stepping into BC Ski Team Head Coach role

BC Alpine announces Morgan Pridy stepping into BC Ski Team Head Coach role

As he enters his fifth season with the BC Ski Team coaching staff, we are excited to announce that Morgan Pridy has accepted the BC Ski Team Head Coach position! Following in Nick Cooper’s footsteps leaves Pridy with some big shoes to fill, but the two have spent four years together building a strong foundation of professionalism, teamwork and high-performance. Pridy is an obvious great choice for the role, and with Nick not far away, the transition is sure to be smooth.

“We are thrilled about Morgan Pridy stepping into the Head Coach role”, said BC Alpine VP Johnny Crichton. “As a life-long athlete and now coach in BC, he has been training for this role his whole life. Morgan’s vast race experience, his ability to clearly communicate with the athletes and his tireless work ethic really stand out in his long list of attributes.”

“It is very exciting to have the privilege to lead the BC Ski Team and to keep working with this amazing group of athletes”, said Pridy, of his new job. “I look forward to putting all my time and effort into this group and helping the team to earn, have, and be prepared for every opportunity I can.”


“Morgan will be assisted by Montana Molyneux, who starts her second year with the team,”  added Crichton. “BC Alpine will be looking for a third coach to round out the staff, and they will be tasked with not only the continued success of the men’s team, but also building back a strong women’s team. We are excited for the future!” 

Morgan begins his new role on July 1st .

“MADE FOR CANADA” Strategic Plan launch to make Canada a world-leading ski racing nation

“MADE FOR CANADA” Strategic Plan launch to make Canada a world-leading ski racing nation

Calgary, AB [June 21, 2021] – Today, Alpine Canada announced its ambitious five-year strategic plan, “Made for Canada – The Future for Ski Racing in Canada,” aimed at making Canada a world-leading ski racing nation in alpine, para-alpine, and ski cross through two Olympic and Paralympic cycles. 

Specifically, the strategic plan aims to help Canada top the medal rankings in para-alpine and ski cross and achieve a top-five finish in alpine medal rankings at the Olympic and Paralympic Winter Games by 2026. 

“Since I joined Alpine Canada last year, we have sought feedback from hundreds of athletes, coaches, alumni, sponsors, provincial and territorial sport organizations, and our sport and funding partners about the ways that we can build upon Canada’s rich history and tradition of ski racing excellence,” said Therese Brisson, President and CEO of Alpine Canada. “In a year that we celebrated 100 years of ski racing, we took the opportunity to rethink our strategy to ensure it best meets the needs of our athletes and carves a path towards a better future for the broader ski community as we kick off the next century.  The plan articulates the vision, priorities, and commitments needed to be a world-leading ski racing nation and achieve our dual mission to increase podium performances and inspire growth in participation and fans.”

The strategic plan addresses our challenges and identifies four “where to play” strategies to help deliver on this mission:

  1. Lead earlier Next Gen athlete development;
  2. Build domestic capacity for ski racing excellence in coaching, member services, & safe sport;
  3. Produce race events that excite Canadians; and  
  4. Build brand strength with a broader audience.  

“We are optimistic about our future and focused on building capacity and resources to deliver on our ambitions,” said Tim Dattels, Chair of the Board of Alpine Canada.  “We see a convergence of dynamics – new leadership, renewed strategic focus, a newly-elected FIS President with a North American growth agenda, and the potential for a 2030 Vancouver/Whistler bid – that could make this one of the most exciting decades for ski racing in Canada, ever.”

Built on the values of excellence, leadership, accountability, respect, and courage, and grounded in our nation-building purpose of powering a nation to peak performance by inspiring Canadians to be at their very best, the strategic plan makes the following commitments to achieve these results:  

  • Develop a pipeline of National Team caliber Canadian coaches;
  • Identify Next Gen talent earlier at U14 and provide world-class coaching to achieve World Junior Championship podiums;
  • Build long-term resort partnerships to establish national training hubs for spring and early-winter, on-snow training at scale, domestically;
  • Lead national high-performance programs that progress junior athletes from World Junior to World Championship podiums;
  • Rebuild a robust domestic national competition structure that includes the National Championships, NorAm Continental Cups, and a National FIS Canada Cup to support athlete development and grow revenue; and 
  • Develop world class assets and an integrated digital platform to strengthen brand and drive fan and revenue growth.

Alpine Canada has already begun executing upon the initiatives captured in the strategic plan, which can be found with Key Performance Indicators measuring successful delivery here

Alpine Canada President & CEO Therese Brisson will host Open Town Halls to share the Made For Canada strategic plan with the broader ski community on June 22 at 7pm ET / 5pm MT (English content) and June 28 at 7pm ET / 5PM MT (French content). Click to register for the live video conference here.  


For more information or media inquiries please contact
Brianne Law I Director, Brand and Product I 587-999-4241

About Alpine Canada
Alpine Canada is the governing body for alpine, para-alpine, and ski cross racing in Canada, as well as for Canadian ski coaches, providing education, certification, insurance, and compliance with the coaching code of conduct. With the support of valued corporate partners and donors, along with the Government of Canada, Own the Podium, the Canadian Olympic Committee, and the Coaching Association of Canada, Alpine Canada develops Olympic, Paralympic, World Championship, and World Cup athletes to stimulate visibility, inspiration, and growth in the ski community. In 2020-21, Alpine Canada celebrated 100 years of rich tradition in competitive skiing in Canada.

Important updates for the 2021 BC Alpine GFF High Performance Camps

Important updates for the 2021 BC Alpine GFF High Performance Camps

BC Alpine’s Girls Fast Forward Program is excited to announce the updated High Performance camp schedule for the summer and fall of 2021. In accordance with the Provincial Health Order guidelines, we have been preparing for opportunities to work together in person and travel provincially. 

“BC Alpine is working hard to address the gender inequity within our sport, especially at the high-performance level. The Girls Fast Forward High Performance 2021/2022 programming is one step we are taking to close the gender gap and re-establish a pathway to our Provincial teams for our female athlete membership at the FIS level. Visibility is important and athlete’s must be able to see what they can be! We understand that calendars and planning dates can be challenging at this time, and that is why we are providing 2 dryland opportunities, one in June and one in August, to allow flexibility among student-athletes. Athletes that participate in 1 or 2 camps will be considered for future training opportunities. We are excited for this group to come together with the BC Ski Team coaches, to work hard, learn a lot and see the future possibilities for themselves in the sport.”

The primary goal of this new Girls Fast Forward High Performance initiative is to help female club athletes achieve BC Ski Team criteria. These camps will be subsidized and supported by BC’s top coaches. BC Alpine will not be able to provide actual costs until we have firm athlete numbers.

The GFF High Performance dryland camps will work to introduce athletes to the pathway to the BC Ski Team and the level of hard work and commitment required to get there! This will include building upon the athlete’s efforts, passion, and development level throughout each camp. Ideally, all athletes attend Dryland camp #1 and #2. 

These dryland camps will provide assessment opportunities for both the athlete and BC Ski Team staff to highlight a “BC Alpine Training Group” for the 2021-2022 GFF HP On-Snow camps (#3 and #4).

Girls Fast Forward High Performance Plan 2021

(NOTE: We understand that some of these dates may be challenging. This is why we are providing two dryland camp opportunities. Ideally, athletes will attend both Camp #1 and Camp #2, but if it is not possible, there are still opportunities for athletes that can only attend one of these dryland camps. Athletes will still be considered if they are only able to attend 1 of the GFF HP dryland camps.)

GFF HP Camp 1: Dryland Camp 

  • Goal: build a culture, introduce athletes to BC Ski Team level of dryland training 
  • Target group: any female athlete moving into or currently in FIS for the 2021/2022 season (2005 & older) 
  • Location: Sun Peaks, BC 
  • Date: June 22-25, 2021 
  • If interested in this camp, please send an email to Johnny Crichton at and we will get back to you with pricing and registration details

GFF HP Camp 2:  Dryland Camp 

  • Target group: any female athlete moving into or currently in FIS for the 2021/2022 season (2005 & older)  
  • Location: TBD 
  • Date: August 9-12, 2021 

GFF HP Camp 3: On Snow Camp 

  • Target group: The top performing girls from the first two camps 
  • Location: Europe 
  • Date:  Early October 

GFF HP Camp 4: On snow Camp 

  • Target Group: The top performing girls from the first three camps 
  • Location: Canada 
  • Date: November (TBD) 

**All Camps will follow the Provincial Health Order guidelines and may be subject to change**