Photo from BC Alpine website: www.bcalpine.comWe at BC Alpine are excited and pleased to announce the addition of Morgan Pridy to the BC Ski Team coaching staff for the upcoming season. As a former member of the Whistler Mountain Ski Club and Canadian Alpine Ski Team, Pridy's ski racing IQ is extremely high, to say the least! He will be taking on the Head Coach position for the men's squad.

"Morgan's years of experience as a racer will be a huge asset to our BC Ski Team," said BC Alpine Athletic Director Johnny Crichton. "He's been to the top and he knows exactly what it takes to get others there. Morgan is pretty fresh off the World Cup Circuit and can still ski to that level, giving our guys the rare benefit of a coach that can ski better than them!"

There will be a lot of attention to detail in the execution of the 17/18 provincial team program. Morgan brings a healthy dose of intensity and loves to work hard, so he will fit in very well with the rest of the staff.

"The core group of this team seems to embrace hard work and doesn't shy away from grinding out tough days, or tough weeks, to achieve a piece of the bigger picture," said Pridy. "I value those qualities hugely, and knowing that this is how the team operates makes me incredibly motivated to do whatever I can to help them achieve their goals and potential."

Pridy is replacing Pierre Luc Dumoulin who, after two successful years traveling with the men of BC has decided to work closer to home in Alberta and spend more time "with his own kids". Dumoulin has accepted the role of Program Director at the Lake Louise Ski Club. We would like to thank PL for his wisdom and contributions over the last two years, and wish him success in his challenging new job.

Please join the staff and board of BC Alpine in welcoming Morgan to the team!