For those in the trenches of ski racing in B.C. — or even for the casual observers — the mark and brand of Karbon on the sport is unmistakable. From early-morning warm-ups to Nor-Am podiums and everything in between, the Karbon logo is visible everywhere on ski hills across the country.
The Canadian brand has been outfitting world-class winter athletes for more than two decades and is now entering its sixth season as the exclusive outerwear and racewear supplier for BC Alpine and the provincial ski team.
The partnership is rooted in shared values: innovation, athlete-first thinking and a deep belief that potential has no limits.
Five Years In: A Partnership Hitting Its Stride
BC Alpine CEO Anders Hestdalen is thrilled with the success of the partnership to date.
“In working with Karbon we have a Canadian ally who actually gets ski racing,” said Hestdalen. “They understand the grind, the weather, the long travel days, the early-morning lifts at –20°C — and the difference that high-performance gear can make in an athlete’s confidence.”
“This is more than new jackets and ski pants,” he added. “It’s a shared commitment to elevating ski racing in B.C., giving our athletes every advantage possible and celebrating the passion that keeps this community thriving.”
The provincial ski team now trains and competes in gear backed by decades of research, athlete insight and Canadian design. The partnership also reaches the club level — opening the door for young racers, coaches and families to connect with a grassroots Canadian brand.
Dressing Future Champions
For decades, Karbon’s commitment to winter sport has empowered some of Canada’s best athletes, supporting their high-performance development at every stage of the pathway. The company currently supports 12 organizations worldwide, including four alpine PSO’s in Canada: Alpine Ontario, Ski Quebec, Alberta Alpine and BC Alpine.
From future Olympians still learning to carve the perfect turn, Karbon has built its reputation on blending technical performance with real-world athlete feedback. Their gear is tested on some of the toughest hills in the world and refined by the people pushing hardest against their own boundaries.
The #NoLimits tagline isn’t simply a marketing slogan — it reflects how Karbon designs, and why its product team works hand-in-hand with elite athletes to shape every new collection.
Karbon has been busy since the brand was launched in 1997 … with 450 World Cup medals, 91 World Championship medals and 24 Olympic medals.
The Karbon Story
For Karbon, supporting BC Alpine is more than a sponsorship — it’s a continuation of its commitment to the full athlete pathway. Behind the scenes is Schure Sports, a family-owned Canadian company that has been advancing winter-sport apparel since 1982. Based in Toronto and proud of its Canadian roots, Schure Sports has built Karbon into one of the sport’s most trusted outerwear brands.
“I am very proud that BC Alpine is part of the Karbon family,” said Peter Schure, VP of Teams and Resorts. “This partnership exemplifies our commitment to sport at all levels, and we look forward to continuing this mutually beneficial relationship with BC Alpine and its athletes.”
Looking Ahead to a Bright Future
Five years into this partnership between BC Alpine and KARBON, the momentum keeps climbing. And with new gear on their backs, B.C.’s ski racers are more than ready to take the reins and charge ahead.