BC Alpine releases its 2023–2028 Strategic Plan

BC Alpine releases its 2023–2028 Strategic Plan

Expanding on its strength as a unified province with a shared culture of both excellence and participation, BC Alpine officially announces the launch of a five-year strategic plan, starting immediately.

With 32 active ski clubs in nearly all ski resorts across the province and more than 6,700 members and thousands of volunteers – as well as a successful provincial team program which consistently qualifies skiers for the national ski team – the sport is as popular as ever in the province.

“We’re in a very good position to expand on our strengths and make ski racing the number one winter sport in the province,” said Anders Hestdalen, BC Alpine CEO.

The strategic plan is focussed on four key areas:

1. Increase Awareness:

By raising awareness of ski racing and the benefits it brings to communities, ski resorts and fans across the province, it will attract new members to get involved with the sport.

2. Improve Education

By delivering the highest level of educational training to parents, athletes, officials, club executives and coaches, the provincial association and its member clubs will increase the ability to provide an exceptional sport experience.

3. Athletic Excellence

The goal is to deliver the best provincial athletic development program with a focus on performance, health and mental wellness that encourages well-rounded athletes to reach their maximum potential.

4. Financial Viability

With increased revenue from sponsorships and fundraising, BC Alpine can further support athlete and coach development at all levels and with all clubs to reduce the costs associated with the sport.

At the link below is the condensed one-page plan. For the full Strategic Plan, email andersh@bcalpine.com for a copy.

Building on Success

Below are the marquee statistics outlining the position of BC Alpine from 2012 to 2022. These are the foundations that BC Alpine is building upon in the new structure and plan.

Productive Brainstorm & Action Team  

The Strategic Plan committee, which represents a diverse and skilled group of professionals and ski racing experts from around the province, met regularly for eight months to candidly and openly speak about the strengths and challenges facing the sport today. The outcome of the meetings was a succinct plan and direction which was delivered to the the general members and 100+ participants at the BC Alpine AGM & Summit in Sun Peaks in October 2023.

After being away from the inner workings of ski racing for quite some time, it was exciting and inspiring to dive into the productive process of helping BC Alpine define their strategic plan. This document is a true reflection of collaboration, experience and innovative thinking – the result is an exciting and progressive plan to guide and direct the operation of BC Alpine and it clubs.

– Emily Brydon, Fernie [three-time Olympian and 9-time World Cup medalist]


Our partners & sponsors provide the opportunity to support the BC Alpine ski community with a structured, open and safe sport environment that empowers each member to become the best version of themselves, one turn at a time. We thank all of our sponsors and partners for providing these opportunities.

Reactions to “Go to the Start” by Michael Janyk

Reactions to “Go to the Start” by Michael Janyk

Have you read Michael Janyk’s book yet? The Whistler racer and BC Alpine alumnus, poured his heart and soul into these pages, and the response has been unanimously positive. Mike covers a lot of ground in this book, which starts and ends in Whistler. Below are some of the reactions to the book by some of his former teammates, other athletes and sports professionals.

Reading Mike’s book “Go to the Start” is like taking a roller coaster ride of the highs and lows of a life lived chasing the dream. Mike was able to capture the “behind the scenes” of being a World Cup Ski racer. The book left me feeling proud of what we accomplished as a team of athletes, coaches and support staff! Any aspiring Olympian will be well served reading Mike’s book to learn what’s in store for them if they choose to chase the dream!

Thomas Grandi, Olympian, 2x World Cup winner

“‘Dad, I’ve never seen you read a book so quickly‘ my kids said to me after I read Mike’s book. I couldn’t put it down. The stories, the race scene and the historic venues seemed all too familiar. I felt like I was racing alongside Janyk and the Canadian slalom team. I thoroughly enjoyed Mike’s book and his journey as a ski racer. Chasing the snow and traveling the world was a gift his whole family enjoyed. Congratulations on an outstanding career.”

Brian Stemmle, CBC broadcaster, 4x Olympian

“I am so grateful for this book! Mike embarks us on his incredible journey from a young aspiring athlete to the highest level of the sport – highlighting the  highs and lows that come with it all. As a retired World Cup athlete, I have lived the same emotions that he had but I honestly thought that I was alone with them. This book helped me feel even better about my athletic career. It is more about the journey and not the results that we should thrive for. I hope that all the young athlete of any sports get the chance to read this book as it highlights the importance of perseverance. This book will fuel your fire and show you how to keep it burning. Thank you Mike for sharing your amazing journey.”

Louis-Pierre Hélie, Canadian alpine & ski cross team, Olympian, coach

“Through his struggles and joys, and all the places and spaces in between, I witnessed someone learn who they are, find peace with who that person is and ultimately embrace changes and challenges in ways that allow for growth and development as a human being. This is why I love this book so much.”

Clara Hughes, 6x Olympic medalist, mental health advocate

“If you have ever strapped on skis and dreamed of racing your way to victory, you will find yourself somewhere on the pages of Mike Janyk’s odyssey through the sport – from the doubt and loathing, to the ecstasy of the near-perfect performance. The same holds for anyone pursuing individual sport where even the very best lose far more often than they win. So why? As Janyk would instruct himself throughout his decades of racing, just “go to the start” and find out. This is a wonderful tale of on one man’s many hard-earned answers over the years, filled with invaluable lessons for could-be champions as well as the many more participants. As it turns out, it’s not about the wins.”

Steve Porino, Broadcaster, NBC Sports 

Go to the Start is a captivating journey into the heart, mind, and body of a world-class ski racer. The challenges Mike Janyk faced (and overcame) and the lessons he learned can be valuable for anyone striving to be their best at anything.”

Jim Taylor, sport psychologist, former world-ranked ski racer

BC Clubs Gather at Sun Peaks for the BC Alpine Member Summit, AGM & Awards

BC Clubs Gather at Sun Peaks for the BC Alpine Member Summit, AGM & Awards

The annual BC Alpine “Goldies” took place last weekend in Sun Peaks, to a packed room of coaches, volunteers, officials, staff members, club executives … and a legend named Nancy Greene Raine who was on stage to present the awards to the most outstanding contributors to ski racing in the province last season at the impressive Sun Peaks Grand Hotel and Conference Centre.

“It was an incredible celebration of a great season,” said BC Alpine VP, Johnny Crichton, who announced the awards. The dinner and presentations capped a productive three-day Member Summit, which included coach meetings, general member meetings and the official BC Alpine AGM. All said, 26 BC Alpine clubs attended the sessions, with over 100 members attending.

The keynote presentation by Jack Crawford, the current world champion and Olympic medalist, was a highlight. Jack walked through his career to-date, including his time with the Whistler Mountain Ski Club, discussing topics that ranged from his personal focus on excellence, the value of teamwork and diversity in training. Other marquee speakers included Lene Puntervold and Claude Lebreux, who presented from Norway on the topic of Norwegian motor skills philosophies and their approach to training in various sports. It was an inspiring presentation which included interviews from Norwegian athletes and coaches, as well as U16 skiers in the impressive Olympic Training Centre in Oslo, as a coach walked them through a creative training program.

Below are the winners from all categories. Congratulations to all the winners!

Click here to view photos from the award presentations.

Click here to view photos from the award presentations.

BCST women’s group taking in valuable lessons and plenty of volume

BCST women’s group taking in valuable lessons and plenty of volume

(photo left to right – Alexa Brownlie, Mila Plavsic, Dillon Prophet (guest coach), Erin Husken, Jasmine Coubrough)

The BC Women’s Training Group are currently in El Colorado, Chile, hard at work in the midst of a productive on-snow training camp.

According to head coach Montana Molyneux, a group of four skiers – Alexa Brownlie, Mila Plavsic, Erin Husken & newest Training Group athlete Jasmine Coubrough, along with Coach Monty and guest coach Dillon Prophet (Smither’s Ski Club) – look to complete 20 days of quality training during the camp which concludes on September 25th.

To date, they have worked on technical freeskiing, panelled glalom, GS training and some mountain freeskiing. It’s the first time in Chile for all the skiers.

“We experienced a lot of different weather from sunshine and blue skies on our first day to snow storms, high winds, and low visibility,” said Coach Monty. “The athletes were super productive throughout all the weather, pushing hard to make changes in their skiing. They made everyday count, finding improvements each day and working hard to pattern strong skiing through the training sessions.”

“Each athlete has a strong individual focus on what they need to do but some of the things we have been working on throughout the camp are: stacking up to start the turn, Establishing a strong outside ski before rolling on, ankle/shin engagement through the top of turn, a strong roll on into the turn.”

In addition to the training, the team has had an up-close-and-personal perspective of several World Cup teams, such as the Norwegian women’s tech team, the Austrian men’s tech team, as well as the Canadian para-alpine team and others. Next up will be a GS and super-G block next week.

“Our athletes worked hard this summer through their fitness training and the coaches are seeing that the athletes are able to get a lot done on the hill each day because of it.”

Big shout out to Shayna Little, a returning Training Group athlete that is working hard at home, coming back from knee surgery. We are excited about the progress she’s made through the recovery process and are looking forward to when she can be back on snow with the team!

(above left to right) Coach Montana Molyneux and Jasmine Coubrough
GS environment

BCST men’s group putting in the work in the southern hemisphere

BCST men’s group putting in the work in the southern hemisphere

The men’s BC Ski Team have been hard at work preparing for the upcoming season, both on and off snow. The team returned in early September from a successful on-snow training camp in Chile at El Colorado.

“We got the whole spectrum of weather while we were away,” said Morgan Pridy, men’s head coach. “It’s a stark reminder of our shifting climate and precarious nature of future summer training plans. Shallow snow still provided a workable surface for the group to train, despite the unsightly and rapidly spreading dirt patches across the mountain.”

The weather quickly turned – proving the much-used weather apps correct – with metres of snow blanketing the hill forcing the team to wait out the storm.

“A small silver lining, albeit only in hindsight, was the incredibly consistent wind howling through the resort,” Pridy said. “Metres of snow hugged the snow fences and other wrinkles on the face of the mountain, but the bulk of our options for training space needed only a couple of days before it was scraped down to a productive surface once again.”

The team was rewarded “with an awesome week to finish the camp”.

What’s next Coach Morgan?

Each guy on the team is working through their own process to build themselves up towards the competitive season. Right now we all still have a lot of work ahead of us in order to be ready, but we also have a lot of opportunities to improve between now and December.

Closest at hand is finishing Septembers off-snow training and then returning to South America for our second chance at on-snow preparation. This time in Corralco, one of Chile’s most southern resorts.

The race season get’s underway for the BCST men in November. See the race calendar for details.

Photos from BCST camp in El Colorado, Chile

“Winter” arrival
Chile sunset
Arrival day
Sascha Gilbert & Oliver Young
Dylan Stevens
Snow wall after the storm
GS course
Early mornings

BC Alpine names 10 skiers to the 2023 BC Training Group

BC Alpine names 10 skiers to the 2023 BC Training Group

BC Alpine announced eight returning ski racers – and two new additions – to the BC Training Group, a major stepping stone towards BC Ski Team selection.

Four skiers met full qualification standards, while the others will be working over the preparation phase to be named to the BC Ski Team for the 2023-24 season (announcement in November). See the complete training roster below.

The Training Group, which represents five ski clubs across the province – Fernie Alpine Ski Team, Whistler Mountain Ski Club, Grouse-Tyee Ski Club, Big White Racers and the Vernon Ski Club – are now focussed on fitness and pre-season training.

“This time of year is all about building trust and connection between coach and athletes,” said BC Alpine VP Johnny Crichton. “Find the limits and work together to extend them. It’s all about communication and support through physical challenges to prep the team for the long, arduous season. We have a great crew of coaches and athletes who are fully dedicated to becoming champions!”

Women’s group building culture

The women’s training group is kicking off the offseason with a training camp in Fernie through July. “This is where the team comes together to push out of their comfort zone, solidify themselves as a team and build a strong culture as well as explore a new community in BC,” said women’s head coach Montana Molyneux.

Coach Monty is excited to build on the progress from last season. “The returning athletes from the training group have created an environment that fosters respect, focus, hard work and fun which will be exciting for our newest training group athlete Jasmine. Together this group can continue to challenge each other to grow as athletes and teammates.”

“They will be ready to push out of the start gate whether that be Nor-Ams or BC cups and have full confidence that they’ve done everything to find success!”

The women’s group have a significant fitness focus from June to August with the first on snow camp scheduled for September in Chile, followed by indoor training session in October in Germany and then pre-season prep in North America in November.

Men’s group building on foundation

The men’s team is centralized in Fernie for July, where they are “dedicating this time together to push as a team and form the base needed to thrive during on snow prep,” said men’s head coach Morgan Pridy. Pridy is full of optimism regarding the development of the team.

“It’s very exciting to have the core group of guys back for the new season,” he said. “They worked hard last year to build up a strong foundation and also discovered the demands of a full Nor-am schedule. The group is hungry and has set high expectations moving forward.”

According to Pridy, the addition of Baptiste Cais to the training group will be a great opportunity for him and also the team to push his teammates. 

From August to mid-October the men’s group will be back and forth between South America and home, working through on-snow skills and continuing fitness progressions.  

* Two skiers from last season’s provincial group will not be rejoining the BCST this season. Heming Sola, of Summerland and the Apex Ski Club, who dazzled last season with strong performances will continue ski racing and pursuing academics at Dartmouth. Tait Jordan, of North Van and the Whistler Mountain Ski Club is pursuing options for post secondary education while completing his rehab (ACL) and growing his entrepreneurial endeavours.

BC Ski Team (qualified)

  • Dylan Timm (2002) Fernie Alpine Ski Team (Fernie)
  • Sascha Gilbert (2004) Whistler Mountain Ski Club (Whistler)
  • Dylan Stevens (2004) Grouse Mountain Tyee Ski Club (North Vancouver)
  • Oliver Young (2004) Vernon Ski Club/Okanagan Ski Team (Coldstream)

BC Women’s Training Group

  • Mila Plavsic (2004) Grouse Mountain Tyee Ski Club (Vancouver)
  • Alexa Brownlie (2005) Whistler Mountain Ski Club (Whistler)
  • Erin Husken (2005) Whistler Mountain Ski Club (North Vancouver)
  • Shayna Little (2005) Big White Ski Club/Okanagan Ski Team (Kelowna)
  • Jasmine Coubrough (2006) Vernon Ski Club / OST (Salmon Arm)

BC Men’s Training Group

  • Baptiste Cais (2005) Fernie Alpine Ski Team (Field)


  • Morgan Pridy, Men’s Head Coach
  • Montana Molyneux, Women’s Head Coach
  • Dustin Koepke, Men’s Coach

Photo credit (top photo): Derek Trussler

For more information:

Johnny Crichton
BC Alpine VP Athletics