BC Alpine launched bcalpine.store, an e-commerce shopify website where users can directly support BC Alpine athletes and programs.

The initial product launch features toques, hoodies, various hats and t-shirts, with 100 percent of the proceeds going to BC Alpine and club programs. The product features the official tagline of BC Alpine “Conquer the Mountain” as well as the BC Ski Team message “Chasing Excellence”, in addition to a collection of BCST products.

“We’ve talked about this for a while now so it’s exciting that we have the store up and running,” said Anders Hestdalen, BC Alpine CEO. “The athletes did an incredible job at the photoshoot and I think they had some fun with it.”

BC Alpine will be adding inventory and new product lines to the store throughout the season.