CALGARY, ALTA. (Monday, Aug. 15, 2011) – Alpine Canada unveiled a dynamic new look Monday with the launch of a cutting-edge website and a restyled logo and brand.
The national body for alpine, para-alpine and ski cross, which has governed the sport of ski racing domestically since 1920, commissioned an updated signature and a new online platform for showcasing its athletes as part of its continued commitment to excellence and innovation in the lead-up to Sochi 2014.
“We’re delighted to be able to bring fans, athletes and the ski racing community together with the launch of our new website,” said Max Gartner, president of Alpine Canada. “It conveys the speed, skill and excitement of our three sports and will help us showcase the incredible skill, dedication and achievements of our talented group of athletes, which includes Olympic, world championship and World Cup winners.
“The restyled logo and brand — a modern, updated version of our classic maple leaf design — reflects the pride we have in our deep-rooted and successful history in ski racing as well as our desire to remain a world-leading winter sport organization.”
The new website, at www.alpinecanada.org, incorporates ski cross — an electrifying, adrenaline-fuelled sport that joined the Alpine Canada family in 2010 — alongside alpine and para-alpine via a bold new design.
With breathtaking photography, video and the latest social-media feeds, the site includes a detailed breakdown on how each sport works as well as the latest news and results. It also features in-depth profiles, Q&As and biographies for every Alpine Canada athlete, from alpine world downhill champion Erik Guay to ski cross Olympic gold medallist Ashleigh McIvor and para-alpine X Games champ Josh Dueck.
The restyled logo incorporates the traditional yellow and red colours that have been synonymous with ski racing in Canada for decades. A maple leaf, signifying Canada, features two curved lines which represent the carved path a skier leaves behind as they race down a hill. The new design is circular instead of square, which marks a return to the shape used in the original Canadian Ski Association logo prior to 1980.
As part of the updated branding, alpine, para-alpine and ski cross share the same master logo but each have their own unique colour identities. Alpine is red and yellow; para-alpine blue and yellow and ski cross is black and yellow.
For more information or to download Alpine Canada’s new logo or brand standards document, visit our Brand page at www.alpinecanada.org/brand. To request permission to use the logo, please email approvals@alpinecanada.org.
Alpine Canada’s website was developed in partnership with the Evans Hunt Group. For more information, visit their website at www.evanshunt.com.
Sixth camp of our Spring/Summer program and we find ourselves back in Whistler for the fourth time. Our longest dryland camp of the program we are here training for eight days. We started this camp off with a bang, having the older girls do their lactate test and the younger girls with our beep test. We have been introduced to our new program as we ramp up training preparing us for our trip to South America in September. Our days here consisted of two sessions, one in the morning and one in the mid-afternoon. We have gotten to know the trail systems here all too well since our mountain bikes have become our main form of transportation to, from and during workouts. It’s 9km to Athlete Village or a half hour by bike; there we do all our strength training, bike sprints, and gymnastics.
As a whole we’d have to say that gymnastics were our favorite workouts. With two sessions of floor and beam and two tramp lessons we learned how to flip fall, roll, land to be a lot more body aware. On the other side, our least favorite workouts have been our bike workouts. To welcoming us back to Whistler on our second day of training awaited the dreaded Kadenwood hill. We did two sets of hill repeats each about 15 minutes uphill with full out 110% effort. Our other bike workout was our power workout on the stationary bikes. 30 seconds of full out power sprints followed by three minutes of easy spin five times over, it may not sound that hard but if you could have heard us in the gym you would understand our pain! Unfortunately however we do realize it is these kinds of workouts that will push us over the edge and into peak performance shape, so bring it on. We would like to give a big thank you to the Darlington family for letting us stay at their house this week. Staying together as a team really brings us all together and being located here instead of in Athlete’s Village allows us to enjoy our time off at the beach or in the village. Mrs. Darlington has also been an extra help to us this week helping prepare and cook some of our meals for us. Thank you! We would also like to thank the Leroux and King families for having us over for dinner making our lives even easier!
We have been very lucky to have amazing sponsors this year including Haywood Securities and Okaped. This camp we were thrilled to have received brand new Haywood bike jerseys giving us a real reason to work on our skills! From Okaped we all had a session with Paul Rauhala where we were individually fitted for our custom made orthotics.
This summer has been the first for many of us training at this level of intensity. Being a part of this program has taught us how hard we have to work to reach our goals and watching the older girls has shown us how much harder it’s still going to get. After this we have one week at home before our toughest week yet in Fernie starting August 19th.
By BCWST’s newest athletes: Hallie MacLachlan, Silken Rauhala, Alix Wells, Charley Field, and Emma King.”
Participating as well: Jocelyn Ramsden, Kailee Darlington, Sofi Leroux and Rebecca Bermel.
BC Alpine has modified our FIS categories in order to simplify the registration process. We have removed the FIS-J1, FIS-J2 and FIS-Senior categories and replaced them with "FIS Alpine", "FIS Alpine + Ski Cross" and "FIS Ski Cross" categories.
